Generate More Business This Year!

Content Marketing Services for Your Training Business

 One of my clients, CPRescue just wrapped up one of their biggest grossing months ever.  In March of 2012, they grossed $30,181.00 in training business sales alone.  This was from CPR and First Aid training only and does not include any sales of product or AEDs, which have a higher sales figure but a much smaller margin.

The old rules of Small Business Marketing (SBM) have changed and if your business is not ready to embrace the change, you take the real chance of being left behind. Print media is quickly disappearing, the future is in electronic or Internet Marketing. SEO or search engine optimization, which helps your business website become more attractive to search engines like Google, Yahoo or Bing. The better your SBM website ranks, the more opportunities to reach new clients and in turn increasing sales. Array Marketing Solutions provides the content for your blog, newsletter and social network. Our membership prices are low.  Just $29.95 per month for our most expensive plan.  One new individual client each month pays for itself or one group class can pay for the whole year.  Can you afford not to be a member. Subscribe Now

What is Array Marketing Solutions?

In some ways we are a cooperative working with you to help increase your business with proven social marketing content. Sure there are several companies out there offering these same tools at a cost of $400 to $500 a month and they will actually do all the work for you. For those of you that have attended my marketing presentations at the past two HSI conferences, you know that I like to find creative ways to market my wife’s training business (CPRescue) at a very low cost, or even better, for free.  These low cost products will help increase business for those who have a website/blog and can even help out those training centers or independent instructors that don’t have a website yet. Subscribe Now

8 Minutes or Less Per Week

Make all your social media and network updates in less than 8 minutes.

“…the notes I took during Mikes sessions…(I’ve) implemented about 80% of the tips he provided…has benefited my business directly.” – Conference Attendee
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I have a website, so now what?

Static websites are quickly becoming a thing of the past. Clients and especially “search engines” are now requiring more from their vendors. Successful websites have become more dynamic. These dynamic websites are the ones that place or rank on the first page of an Internet search and gain the most new business. You can pay to be on the first page by placing ads in the different search engines, but 1) they can cost a lot of money with no guarantee that you will get a new client and 2) research has shown that organic (non-paid) listings get about 80% of the click through traffic. With very few people going beyond page 1 in an Internet search, the best chance of increasing business and gaining  new clientele, is to rank on the first page with an organic listing. This is where Array Marketing Solutions can help.

The 3 main tenets of good SEO for websites is:

  • Quality content
  • Timely updated content
  • Inbound and Outbound Links (Backlinking)

A successful website has all these attributes. Array Marketing Solutions offers an inexpensive way to help your business compete in these areas with a wide variety of tools:

  • Article Library – We have an extensive library of prepared articles that you can use regularly for a monthly enewsletter or to update your website blog with quality content. These articles are segregated into different themes for easy selection. We have articles themed in Health, Safety, CPR/Heart and First Aid. Don’t have a website? No problem, you can use these articles to produce a continuing dialogue with your clients and potential clients by providing them a monthly enewsletter.
  • Social Media – We’ll offer suggestions on how to set-up accounts in Facebook, Twitter, Google+ and LinkedIn, if you haven’t already done so, but more importantly we will provide you with “content” to make regular updates to your social media accounts. We have an extensive library of information snippets you can use to update your social media sites on a regular basis. We’ll also show you how to save even more time in making your social media updates. As an Array Marketing Solutions member you will be able to increase the number of friends and contacts you have to these accounts. Google is now giving value and ranking for both Facebook and Google+ Pages in search listings. Another valuable method to increase your training business visibility.
  • Backlink Strategy – Links from your website and more importantly links “to” your website, play a significant role in the algorithm search engines use to decide website rankings. The more quality backlinks to your website, the more authority and value your site will have over your competitors. Which in turn results in higher search results for your website. Your Array Marketing Solutions membership will help you develop a backlinking strategy. By using our strategies, and having members linking together, we can create a dynamic linking strategy that gives each member’s website more authority and value, just what the search engines are looking for in websites.
  • Ebooks – Array Marketing Solutions will periodically release safety themed Ebooks which members can use to sell on their own websites, use as a giveaway to existing clients, or an enticement for new clients. Another method to drive traffic to your website.
  • Blog - At least once a month Array Marketing Solutions will provide you with new insights and methods to market your training business, through our “members only blog.” A great place to get new information or to ask questions about marketing solutions from us and other members.
  • New Products/Tools - Array Marketing Solutions will stay on the cutting edge of new products and ideas.  We are already looking at adding additional products that will continue to improve your business from videos to product sales and much more.  Be ahead of your competition, join now and begin using these fantastic tools to help elevate your business to the next level!

Each one of these tools would be worthy of the monthly subscription price all on its own. The time it would take for you to produce the same materials would easily justify the small monthly subscription price. To remain in front of your competition or to improve your current ranking status, you will need to keep up on the new methods of marketing. By joining Array Marketing Solutions co-operative, you will have the tools you will need to grow and improve your business in the Internet market place. Subscribe Now