Hiring a pay-per-click marketing agency can save you years of lost business growth, headache, and wasted digital ad dollars.
We've audited, developed, and managed hundreds of pay-per-click marketing campaigns over the years. And in that time, we've seen just about every PPC pitfall you can imagine.
Because pay-per-click advertising is a complex form of digital marketing, it's quite easy to run a Google or Bing campaign that isn't performing as well as it should be. More often than not, a PPC account run by a business owner, hardly performs at all.
There's a reason why professional pay-per-click marketers exist, and half the time, these folks don't know what they're doing either. We even see Google Ads settings and features being used incorrectly by "professional digital marketers" sometimes, and it's shocking.
And even when the technical knowledge is somewhat there, PPC marketing is a time-consuming endeavor. Especially when it comes to managing a new pay-per-click marketing campaign. The first 90 days of a new PPC marketing campaign can be especially challenging, since everything is a blank slate. The campaign or campaigns need to be monitored very closely, and your average business probably has better things to do with their time.
As the campaigns age, they require less attention than they did in the beginning, but they still require ongoing monitoring to ensure they continue to work well, once they start to do so.
Pay-per-click marketing dashboards have dozens upon dozens of moving parts. The settings alone can make or break a campaign, which there are dozens of. Additionally, PPC campaigns contain a lot of content, which not only needs to be of high quality, but there's also a secondary tier of content, which also needs to be populated with rich, quality data. Such as all of the ad extensions, for example.
Google has somewhat recently renamed this section of their Google Ads dashboard to "assets" and this section alone contains at least 15 different options for additional content. Not to mention, just one PPC campaign requires dozens of ad groups, hundreds of keywords, and several ads in rotation for each ad group.
Furthermore, this content can't remain stagnant. It needs to be revised somewhat often, and more importantly, split testing your Google Ads content is the only way to see what types of verbiage work best, while striving to improve upon your existing campaign performance, raise your click-through-rates, and lower your cost-per-click, and in turn, your cost-per-conversion.
So, as I'm sure you can imagine, reviewing all of these elements of a PPC ad campaign, adding to them, removing from them, and tweaking the features and settings associated with them on a weekly basis, can easily become a cumbersome task. Especially if you want the campaign to start bearing fruit sooner than later.
Once a PPC campaign starts to work, the work isn't done. The next goal is to strive to make it work better and better.
The faster all of this information gets dialed in, the sooner your PPC campaigns can begin to generate impressions, clicks, calls, leads, and sales. Also, the sooner everything starts to work, the less money you waste in wasteful ad spend that isn't generating results.
I've always compared doing pay-per-click marketing the right way to learning a new computer language. It's its own animal, and I would never recommend for someone to attempt to launch a PPC campaign they created themselves. It would be no different than having no knowledge of automobile mechanics and attempting to work on your own car.
Is it theoretically possible? Of course. Is it a good idea? Probably not. And would it be extremely time consuming to learn how to tear down and rebuild a car engine by yourself? Absolutely. This is why we have auto mechanics. It's also why we have professional pay-per-click marketers, that can develop and monitor every facet of your search marketing campaign for you, so that you can focus on other bits and pieces of your business.
There are even a lot of instances in which not business owners, but marketing departments within businesses, outsource their PPC advertising to professional firms like ours. Because they too have dozens of other things to focus on, whether it be social media marketing, graphic design, website updates, print advertising, or a multitude of other marketing related tasks.
As a professional digital marketing agency in Boca Raton, FL, search engine marketing is our bread and butter. PPC marketing is at the core of everything we do here at Array Marketing Solutions, so if your business either has an existing pay-per-click marketing effort that isn't currently managed professionally or is in need of a new PPC ad campaign, there's no better entity to use to affordably outsource this task into the hands of knowledgeable, experienced professionals.
Typically, once a prospective client has a conversation with us, or allows us to review their current PPC account if they have one, the eye-opening information we share with them is all the reassurance they need to begin working with us. We take a very collaborative and consultative approach to working with our clients, and we're easily reached via email or telephone in case there are any questions.
Our monthly review calls and key performance indicator reports will show you exactly what your campaigns are currently generating, and we'll work with you each month to collectively come up with ways to stive toward even better PPC campaign performance.
We gladly work with businesses of all sizes, and we would love to hear more about your PPC experiences or pay-per-click advertising needs, to see if your business and our services might be a good match for one another. Simply schedule a quick and free 15-minute phone consult with us so that we can discuss your digital marketing goals and our services in further detail.
Cheers,
-AS
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